Webinar: Sustainable Alternatives in home textiles - Unlocking value for the European market

Are you a small or medium-sized company working in the home textiles sector and looking to do (more) business in the European market? Then you should join CBI's free webinar to learn more about how to add value to your products through 3 powerful sources: 

• Hand-made production;
• Sustainability;
• Authentic storytelling. 

Increasing your product interest 

Entering the European home textiles sector can be challenging, but there are ways to get noticed. There is a growing interest in products that:

• Show craftmanship;
• Use responsible production methods;
• Tell a compelling brand story.  

This webinar will help you explore how to align market demands with the unique value your business can offer in home textile marketing. The session ends with practical tips for SMEs entering and growing in the European home textiles sector.

Topics during the webinar

During this webinar, we will answer the following questions:

• What does 'hand-made' mean in home textile products?
• Does 'hand-made' offer meaningful benefits to the European market?
• Is the market experiencing sustainability fatigue? Or does it still value responsible practices?
• What does sustainability mean within the context of the product lifecycle?
• Understanding certification: is it a help or a hinder?
• The power of storytelling: what makes a brand story appealing to European buyers? 

For whom?

This webinar is mainly for entrepreneurs and business support organisations active in the home textiles sector. However, it is also interesting for others that are active in the home decoration sector.

Agenda

• 10:00 – 10:10 CET: Introduction of CBI and its support to the home decoration and home textiles sector;
• 10:10 – 10:20 CET: The added-value of hand-made production, sustainability and storytelling in home textiles;
• 10:20 – 11:20 CET: Discussion with support from the guest speaker(s);
• 11:20 – 11:30 CET: Tips and wrap-up.     

Presenters

Myrthe van der Gaast, programme manager market intelligence at CBI, will host this webinar. Presenters include:

Kees Bronk, export coach and owner of GO! Good Opportunity

Kees has over 30 years of experience in the European home decoration and home textiles (HDHT) sector and business development, focusing on export. Besides being self-employed, he is an independent consultant, coach, trainer, matchmaker and owner of GO! Good Opportunity. He focuses on sustainability in businesses.

Remco Kemper, business consultant and CEO of Quokka

Remco is an entrepreneur, an international product developer and a business consultant for HDHT. Since 1995, he has worked in the private sector and for public institutes. Remco has worked for CBI since 2007. He also owns quokkabag.com, an innovative line of mobility bags.

Guest speaker

More information will soon follow. 

Register

Join us for this webinar on 30 October from 10:00 to 11:30 CET. 

Register

More information

For more information, please see our FAQ or contact us via the contact form.