Webinar: Opportunities for exporting garden products to Europe

Over the last decades, more consumers in Europe have become interested in gardening. This is driven by factors such as the desire to relax, reconnect with nature, grow one's own vegetables, or express oneself as an individual. These motivations are just as important for people living in cities who do not have a garden but do have a balcony, for example.

This trend has grown faster since the pandemic, when people had to stay at home, and their garden or balcony was the only safe place outside. A wide variety of products related to gardening is available, including accessories and tools, furniture, textiles and more.

During this webinar on opportunities for exporting garden products to Europe, we will discuss the following topics:

• European market trends and consumer preferences;
• Consumer profiles and distribution channels;
• Sustainability and environmental considerations.

For whom? 

This webinar is for entrepreneurs and business support organisations active in the Home Decorations and Home Textiles (HDHT) sector who are interested in exporting to the European market. 

Agenda

10:00 – 10:15 CET: Introduction
10:15 – 11:00 CET: Presentations and discussions
11:00 – 11:30 CET: Q&A and closing remarks

Presenters 

Myrthe van der Gaast will host this webinar. Myrthe is programme manager market intelligence at CBI. Presenters include:

Kees Bronk, export coach and owner of GO! Good Opportunity

Kees has over 30 years of experience in the European HDHT sector and export-oriented business development. He is a self-employed independent consultant, coach, trainer, matchmaker and owner of GO! Good Opportunity. He focuses on sustainability in businesses.

Remco Kemper, business consultant and CEO of Quokka

Remco is an entrepreneur and international product development and business consultant on HDHT. Since 1995, he has worked in the private sector and for public institutes. Remco has worked for CBI since 2007. He also owns quokkabag.com, an innovative line of mobility bags.

Guest speaker

Laurens Doesborgh, owner of lookINsight

With over 25 years of experience in the garden sector and a large international network, Laurens is the driving force behind lookINsight.
Laurens is passionate about supporting garden centre owners and retailers, and helping the sector move forward.

More information

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