Webinar: Navigating Europe's AI market: insights for SMEs exporting AI software development services

A growing number of European companies across all sectors use Artificial Intelligence (AI). This asks for reliable and skilled IT partners to deliver AI-driven software solutions. During this webinar, you will receive practical tips on how to meet the demands of European clients and comply with AI regulations of the European Union (EU).

The higher demand for IT outsourcing providers with AI expertise offers multiple opportunities. However, for small and medium-sized enterprises (SMEs) from developing countries, entering the EU market can feel challenging. Whether you aim to launch your own AI software products or promote your AI expertise by offering offshore or nearshore IT services, understanding the European market is key to succeed and overcome potential obstacles.

This webinar will answer the following questions:

  • What makes Europe an interesting market for AI software development?
  • What are the key trends and challenges in the European AI software development market (including the European regulatory landscape)?
  • Which European markets offer the most opportunities in AI software development?
  • What skills, capabilities, and technologies do you need to enter the European market with AI software development?
  • How can you enter the European market with AI software development and build trust with European clients?

For whom?

This webinar is for entrepreneurs and business support organisations active in the IT Outsourcing sector.

Agenda

  • 11:00 – 11:05 Welcome and introduction by CBI
  • 11.05 – 11.15 Presentation by CBI
  • 11:15 – 11:45 Presentation Overview European AI market: size, trends, legislative framework
  • 11:45 – 11:55 Questions & answers
  • 11.55 – 12.15 Entering the European market: European buyers' perspective
  • 12:15 – 12:25 Questions & answers
  • 12:25 – 12:30 Conclusion & key takeaways

Presenters

Myrthe van der Gaast, Programme Manager Market Intelligence at CBI, will host this webinar. Presenters include:

Laszlo Klucs, Prodea Consulting

Laszlo Klucs

Laszlo Klucs is an independent entrepreneur with strong ties to CBI and its ITO export development projects. He lives in Hungary and has over 30 years of experience as a senior management consultant in IT. He has supported companies in more than 40 countries.

Hans Henrik Groth, CEO & founder at CrossWorkers

Hans Henrik Groth

Hans Henrik is the CEO and founder of Crossworkers, which is headquartered in Copenhagen. His main tasks are: 

  • Help the company grow;
  • Take the lead with CrossWorkers' values
  • Motivate the global organisation.

He is also closely involved with CrossWorkers' many customers and employees. 

Hans has a lot of knowledge of:

  • IT software development;
  • Business process;
  • Call center outsourcing markets. 

His many years of experience from various outsourcing destinations have given him belief that Cairo is the optimal outsourcing location. Hans also believes that CrossWorkers' simple business model is the ideal method to offer:

  • IT services;
  • Software development;
  • HR;
  • Accounting;
  • Finance;
  • Call center outsourcing services to the globe.

Register

Join us for this webinar on 1 July 2025 at 11:00 CEST. 

Register

More information

For more information, please see our FAQ or contact us via the contact form.

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Event details

Date

Tuesday, July 1, 2025

Location

GoToWebinar

For whom?

Exporters
Business Support Organisation

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Programme Manager

Myrthe van der Gaast

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