Webinar: Macadamia - export opportunities in Europe

Join us to explore the export potential of macadamia nuts on the European market.  This webinar is for all businesses, from starters to experienced exporters. We will be sharing important information and steps you should consider to be successful.

Macadamia nuts in Europe

The popularity of healthy snacking and new products like ice cream and chocolate drive the demand for macadamia nuts in Europe. We will take a closer look at attractive markets such as:

  • Germany;
  • Spain;
  • Switzerland;
  • France; and
  • The Netherlands.

Also, we will update you on the most recent legal and buyer requirements. We will share insights into what is happening with established competitors, such as South Africa and Australia. We also look at what is happening with new competitors such as China.


Moderator Tonia Dabwe from Guide My Growth will host the webinar:

Portrait of Tonia Dabwe






Tonia is a Dutch-Liberian business advisor & growth strategist working mainly with SMEs in Europe, the US and Africa. She is the Founder and CEO of Guide My Growth. This company provides online business advisory services to mainly small and medium-sized companies across the African continent. Tonia's areas of speciality include funding, marketing & sales, and business management.

Presenter: Aleksandar Jovanovic from Autentika Global







Aleksandar is an export and organisational development consultant. He is also a trainer and market researcher. He handles CBI market research studies on processed fruit and vegetables, edible nuts, and spices and herbs. His export support company Autentika Global finds simple and practical solutions for exporters from developing countries. He has provided market research, matchmaking and coaching services in more than 30 countries.

Speaker: Jens Borchert

Portrait of Jens Borchert







Owner, Partner and CEO of PALM Nuts & More, California Direct. 

Member of the Warenverein der Hamburger Boerse e.V.,
Chairman of the Dried Fruit Board at the Warenverein.
Vice Chairman of Frucom, Brussels.
Member of the INC (international Nut and Dried Fruit Council, Reus Spain.

More information

Do you need more information? Please contact our Market Intelligence Programme Manager, Mr Arthur Scheinhardt, via the contact form.

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Event details


Tuesday, December 8, 2020


GoToWebinar, 11:00 - 12:30 CET

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Programme Manager

Arthur Scheinhardt

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Webinar recording

8 December 2020