Webinar: Effective strategies for SMEs to promote increased consumption of edible nuts & dried fruit in Europe
Are you a supplier of dried fruit and edible nuts? And do you want to learn more about effective strategies to promote increased consumption of your products in Europe? Then, make sure to join us during our upcoming webinar. We will help you understand what is driving this increase, including successful marketing efforts by industry organisations to promote consumption in a fair and sustainable way.
Strategies for promoting specific dried fruit and edible nuts products
We will explain what strategies exporters can use to promote demand for specific dried fruit and edible nuts products. We also share reliable sources used by industry leaders to promote the nutritional benefits of your product. Finally, you will learn more about the requirements for entering the European market.
During this webinar, we will answer the following questions:
- Which key trends influence the demand for edible nuts and dried fruit in Europe?
- Which edible nuts and dried fruit are most in demand?
- What are the major nutritional benefits of specific products?
- What are the best practices to promote healthy snacking of the product you export?
- What are the latest innovations in healthy snacking and how do you set yourself apart?
For whom?
This webinar is for producers, suppliers and traders of edible nuts and dried fruit who want to focus on the European market.
Presenters
Myrthe van der Gaast, Programme Manager Market Intelligence at CBI, will host this webinar. Presenters include:
Vladimir Pekic, market researcher at Autentika Global
Vladimir is an international product market analyst working for EUTipz and Autentika Global. He also works as a freelance journalist for S&P Food and Agricultural Commodities (formerly known as Foodnews) and other leading B2B publishers, covering a diverse range of global commodity markets (energy, nuclear, mining).
In the processed food sector, Vladimir has a wide experience in:
- Beverages;
- Fresh fruit and vegetables;
- Frozen and dried fruit and nuts;
- Canned food;
- Dairy; and
- Soft commodities (coffee, cocoa, grains, oilseeds, sugar).
He has previously also written on topics related to biotechnology, the fishery sector, and food policy regulation.
Vladimir has written various market reports, including CBI's market studies on the processed fruit and vegetables and edible nuts sector. His various interests include supporting decentralisation through his engagement in governance of public permissionless blockchains.
Jillian Laing, CEO of the World Macadamia Organisation
Jillian is the first CEO of the World Macadamia Organisation (WMO). The WMO was founded in 2021 to represent the macadamia industry and address the growing global supply. Jilian is responsible for developing and executing programmes that increase demand while engaging closely with WMO members and key industry stakeholders. As an international food marketer, Jillian has experience in:
- Dairy;
- Snack food; and
- Food equipment sectors across consumer, food service and ingredients.
Kees Blokland, director at Global Trading & Agency B.V. and Nuts2 B.V.
Kees is the director of Global Trading & Agency B.V. and Nuts2 B.V. in the Netherlands. Global Trading & Agency B.V. is an agent in all kinds of tree nuts and dried fruits. At the same time, Nuts2 B.V. develops cashew processing in West Africa.
Founded in 1993, Global Trading & Agency B.V. has built a strong reputation as trustworthy and experienced nut broker in the international market ever since. Its goal is to build long term, reliable and sustainable supply chains. They have strong expertise in cashew nut kernels and macadamias and have their own processing units for cashew nut kernels in Burkina Faso and Benin. They are also the exclusive sales office for Mayo Macs in South Africa.
Kees was involved in founding the African Cashew Alliance (ACA). The ACA is an organisation that supports and promotes cashews from Africa, creating a sustainable supply chain. Kees is also the ambassador for the International Nut & Dried Fruit Council (INC) and arbiter and board member of the Dutch Dried Fruit Association.
Register
Join us for this webinar on 29 July 2025 from 11:00 to 12:30 CEST.
More information
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