Webinar: Coffee - EUDR and Youth Involvement
European coffee buyers want their suppliers to follow the European Union deforestation law (EUDR). Join our webinar to find out what these rules mean for your company. We will also discuss how buyers and suppliers deal with the challenges of the EUDR. Another topic is how we can make use of young people to fight challenges and create added value.
For whom?
This webinar is for:
- Alumni SME coffee exporters that once joined and completed a CBI programme;
- Business Support Organisations that once joined and completed a CBI coffee programme;
- Current participants in a CBI coffee programme;
- Any other SME coffee exporter that is supported by a donor such as by IPD, GiZ, ITC, Enable, Agriterra etc.;
- Importers of specialty coffee in the EU market.
Agenda
- 13:00 – 13:10 Welcome and Introduction (Jeroen Kruft)
- 13:10 – 13:20: Introduction to CBI and its support to the coffee sector (Patrick Gouka)
- 13:20 – 13:40: What are the latest developments in the coffee sector on sustainability issues and the EUDR? (Koen Sneyers)
- 13:40 – 14:00: What are successful cases as examples on how to make use of youth in the EUDR challenge? (Muhangi James, Agriterra)
- 14:00 – 14:10: Panel discussion and questions from the audience
- 14:10 – 14:20: Panel discussion on how to get youth moving and create confidence
- 14:20 – 14:30: Wrap-up and closure
Presenters
Jeroen Kruft, CBI Expert coffee, will host this webinar.
Jeroen (Jerome) Kruft
Jeroen Kruft is a consultant for natural ingredients at CBI and specializes in coffee, cacao and climate smart agriculture. He helps cooperatives and local exporters find markets in Europe, but also advises on adding value, branding and marketing. Jeroen is also a researcher and has contributed to various CBI studies, the latest of which is about digital tools for EUDR-compliance.
Presenters include:
Patrick Gouka
Patrick Gouka is senior programme manager and sector account manager for coffee at CBI. Patrick has been with the CBI since 2006 and has since then managed several programmes in many countries. On coffee, he was active in Uganda, Ethiopia and Rwanda.
Muhangi James
Muhangi James is a senior cooperative advisor with Agriterra. He is an Agricultural economist with diverse knowledge and experience in corporate governance and leadership, building sustainable services models, gender mainstreaming in agricultural value chains, research and agribusiness.
He has worked with Rubanga Cooperative Society, USADF, USAID, Orga-Farm LTD, International Livestock Research Institute (ILRI) and Bioversity International. James has recently been the lead for EUDR compliance of farmer cooperatives and organizations under the aBi Development-funded project in Uganda.
Koen Sneyers
Koen knows a lot about what international coffee markets want when it comes to sustainability. As agribusiness manager at a Ugandan company that exports sustainable coffee, he helped change how they work—from buying in bulk to building a fully traceable and certified supply chain with over 30,000 small farmers. He also helped create a new company standard for sustainability and helped develop the first coffee traceability software in Africa. Koen now runs a consulting company in Kampala called Impact Lines. There, he and his team do research and checks for big coffee companies and certification groups.
Register
Join us for this webinar on 26 June, 2025 at 13:00 – 14:30 CEST.