Exploring the Eastern European market potential for coffee


For a long time, coffee consumption in Eastern Europe was associated with low-quality instant coffees and little consumer awareness. However, the market has changed and is quickly catching up with developments in more developed coffee markets. This webinar will take you through the ins and outs of the region’s developments and opportunities.


16:00 – 16:05 CET opening remarks & introduction about CBI
16:05 – 16:45 CET Presentation about coffee opportunities in the Eastern European market
16:45 – 17:00 CET questions and answers

Target group

The webinar is for business support organisations and entrepreneurs who are active in the coffee sector and currently export or have the ambition to export their products to Europe.


The webinar will be hosted by Jantien Rutte, Programme Manager Market Intelligence at CBI, and presented by:

Ms Lisanne Groothuis:

Lisanne Groothuis

Lisanne is a consultant at ProFound – Advisers In Development. In her work at ProFound, Lisanne focuses on facilitating trade promotion, supporting sustainable sourcing and linking producers to the market. She is an experienced market researcher, with expertise in the coffee and cocoa sector. Together with Gustavo, she is the author of the Coffee Market Information Studies for CBI.





Mr Gustavo Ferro:

Gustavo Ferro

Gustavo is an independent trade and development consultant providing technical assistance to companies and organisations involved in agricultural value chains, including specialty coffee, cacao and natural ingredients. He is the lead researcher of the CBI Coffee Market Studies. Amongst others, Gustavo has supported the value chain analysis for CBI’s Connecting Central America Project and is an external expert for SIPPO in natural ingredients and processed food.


More information

For more information, please contact our programme manager Mrs Jantien Rutte.

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Event details


Monday, February 22, 2021


Webinar: 16:00 – 17:00 PM CET

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Programme Manager

Jantien Rutte

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Webinar recording

22 February 2021