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Our approach

CBI is recognised worldwide as a leading expert in export development. Our integrated approach is unique in the world of trade development.

Integrated programmes

The main goal of all our programmes is to develop specific sectors in the countries where we work. We customize our programmes to the local situation, tackling those issues that impede export to Europe.

To achieve this we do not just involve small and medium-sized enterprises. We also work with the export enabling environment, which includes governments, trade promotion organisations, sector associations and other expert organisations. Sometimes we help these organisations improve their services for exporters through capacity building. In other cases these organisations bring expertise that we do not have ourselves. In this way we can tackle more issues within the sector, in order to further increase exports.

This is what we call an integrated approach.

4 steps

When we develop a programme, we work in 4 consecutive steps:

  1. Value Chain Selection

    When we start working in a country we first select those value chains which have most potential for export to Europe. We base this selection on thorough research, taking both supply in the country and demand in Europe into consideration. We also look at the export enabling environment, Corporate Social Responsibility (CSR) risk and options for local value addition.

  2. Value Chain Analysis and Business Case Development

    The next step is to find out what the constraints are in of each of these value chain. What issues hinder companies from exporting to Europe? If we believe we can help solve these issues, we develop a Business Case. This is an outline of how we can strengthen the value chain and increase exports.

  3. Implementation

    After a programme has been approved, we make sure we have enough funding. Then we connect with external partners, to make sure those issues that we cannot solve ourselves are tackled as well. We select the companies that can take part, based on thorough audits. Then the programme is ready to begin. Usually a programme takes between 3-4 years. While it is being implemented, we keep monitoring and evaluating progress.

  4. Audit & Evaluation

    We audit and evaluate each programme when it is finished. The goal is to find out how successful the programme was and to learn lessons for future programmes.

Want to know more?

Feel free to check our Programme Management Manual or contact us with your questions.