This programme aims at the tourism sector in four African countries: Kenya, Madagascar, Zambia, Tanzania. The goal is to attract more tourists from Europe. In the programme there is a special focus on tourists who are willing to spend more money.
The level of the tourism sector differs in each country. Before we started this programme, research showed that all four countries have a lot of growth potential. Our aim is to help each country become a become stronger and more independent tourism destination for European travelers.