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What are the opportunities for culinary tourism from Europe?

Food plays a major role in the travel plans of European holidaymakers. They like to experience local culture through its authentic cuisine. Interaction with locals adds an authentic touch to culinary experiences. European travellers like to combine culinary tourism with other activities, like adventurous excursions. Food safety is important, as well as sustainability. The Internet is a main influencer. However, European specialised tour operators continue to be a popular booking channel.

European roadshow Gems of Kenya tour operators

Gems of Kenya is a network of 14 Kenyan tour operators that offers a variety of exceptional, authentic and responsible travel products in Kenya, which go beyond the classic Big Five. Sustainability is at the core of each of the member's business models and all tour operators are in the process of being certified by Travelife.

European roadshow

You can meet Gems of Kenya in Amsterdam, Frankfurt and Stockholm to get to know their unique and sustainable travel products during their European roadshow.

Integrated Tourism Programme Latin America

This programme is aimed at the tourism sector in four Latin American countries: Bolivia, Colombia, Nicaragua and Suriname. The goal is to help these destinations attract more tourists from Europe, focusing specifically on tourists who are willing to spend more money. This will lead to more income and more employment.

Sustainable tourism Kenya, Tanzania, Zambia and Madagascar

This programme aims at the tourism sector in four African countries: Kenya, Madagascar, Zambia, Tanzania. The goal is to attract more tourists from Europe. In the programme there is a special focus on tourists who are willing to spend more money.

The level of the tourism sector differs in each country. Before we started this programme, research showed that all four countries have a lot of growth potential. Our aim is to help each country become a become stronger and more independent tourism destination for European travelers.

Sustainable Tourism Bhutan, Indonesia, Mongolia, Myanmar, Nepal and Sri Lanka

This programme aims at the tourism sector in six Asian countries: Bhutan, Indonesia, Mongolia, Myanmar, Nepal and Sri Lanka. The goal is to help companies in these countries attract more tourists from Europe.

Attracting tourists from Europe

European tourists are interested in holiday destinations in developing countries. Here you can find market information that will help you attract tourists from Europe.

10 tips for doing business with European tourism buyers

Building successful business relationships with European buyers is key to earning and keeping their business. The market for European tourism buyers is crowded and competitive, comprising tour operators, online travel agencies (OTAs) and travel agents. It is also a mature market where operators are highly informed and experienced. To work effectively with this group of professionals it is important that you carefully research how to do business with European buyers.

Surf tourism from Europe

Surf tourism is a growing market, consisting of wave surfing, wind surfing and kite surfing. Europe is an important source market, with especially good opportunities in western European countries. Good surf conditions are key, and the waters should not be too crowded. The popularity of surfing is set to rise further, as women are becoming increasingly interested. Wave pools are making surfing accessible inland as well, while the Olympics provide additional exposure.

How to implement online payment?

Online payment methods are becoming increasingly important in the European tourism market. Credit and debit cards, digital wallets and bank transfers are the most common types. Non-card payments are becoming popular. The rise of mobile technology drives demand for mobile payment methods and last-minute bookings. Preferences differ per European country. To increase your sales, you need to select the right online payment methods for you and your target markets.

Light medical tourism from Europe

Light medical tourism is a rapidly growing industry. European patients are increasingly travelling abroad for medical treatments as the price of European healthcare continues to rise and waiting lists are getting longer. If you can offer high quality combined with lower costs, limited waiting time and an appealing environment, your chances on the European market are good. Accreditation and attractive additional tourism activities are key.


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