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What are the opportunities in the European FIT tourism market?

Free independent travellers (FITs) are travellers who plan their own trips and prefer to travel alone or in small groups. They are the opposite of mass tourists, who travel in large groups and buy predefined travel packages. Eastern European markets are more engaged in mass tourism, while FIT tourism is becoming the norm in Western European and Scandinavian countries. For FITs, unique experiences are most important. If you can offer these, the FIT market is your primary target.

What are the opportunities in the European sun and beach tourism market?

Sun and beach tourism, the largest tourism segment in Europe, is changing significantly. Especially in Western Europe, pure leisure sunbathing holidays are in decline. Although less than in other tourism sectors, travellers increasingly seek unique experiences, which they can enjoy in a sustainable manner. This means you need to offer other activities besides pure leisure.

The European market potential for multigenerational tourism

Multigenerational travel refers to people of various ages, often various generations of one family, spending holidays together. The rise of multigenerational holidays is definitely a trend among European travellers. Multigenerational groups can therefore be an interesting target group, if you are able to meet their complex and diverse needs.


The European market potential for SAVE tourism

SAVE tourism — which stands for scientific, academic, volunteer and education tourism — is an important niche market. Within SAVE tourism, volunteer and education tourism are the largest segments. Although volunteer tourism has been intensely criticised recently as a form of vacation for do-gooders, it remains relevant as a product, as young travellers try to use tourism as a way of contributing to society.


The European market potential for diaspora tourism

Diaspora tourists feel a stronger connection to their holiday destinations than other tourists. That is why they are more likely to visit local shops, eat at local restaurants and stay at local accommodations. The money that they spend usually goes straight to the local community. Ultimately, they will be the best ambassadors of your destination to their friends and family back home.


The European market potential for Generation Y tourism

Generation Y or millennial travellers offer a huge market, which already accounts for approximately 40% of all travel expenditure. Within Europe, Germany, the United Kingdom and France are the main Generation Y markets. Generation Y is formed of people between born between 1980 and 2000, who are very tech-savvy. When doing tourism, they try to avoid the masses and look for unique travel opportunities. This article offers much information and many tips and examples which will help you to target Generation Y.


The European market potential for sun and beach tourism

Sun and beach tourism, the largest tourism segment in Europe, is changing. Especially in Western Europe, pure leisure sunbathing holidays are in decline. Although less than in other tourism sectors, travellers increasingly seek unique experiences, which they can enjoy in a sustainable manner. This is an opportunity for entrepreneurs in sustainable sun and beach tourism.


The European market potential for FIT tourism

Free independent travellers (FIT) are travellers who plan their own trips and prefer to travel alone or in small groups. They are the opposite of mass tourists, who travel in large groups and buy predefined travel packages. Eastern European markets are more engaged in mass tourism, while FIT tourism is becoming the norm in Western European and Scandinavian countries. For FITs, unique experiences are most important. If you can offer these, the FIT market is your primary target group.


What are the opportunities in the European nature and ecotourism market?

Nature and Ecotourism is an important subsegment of Adventure Tourism. Europeans are becoming increasingly environmentally conscious and are keen to reduce their carbon footprint when they travel. They are also keen on immersive, authentic experiences that enable them to interact with nature and local communities while making a positive contribution to others. With this high demand from Europe for sustainable and responsible holidays, operators that actively take steps to minimise the impact of tourism on their destination are more likely to succeed in this competitive marketplace.

What are the opportunities in the European adventure tourism market?

Adventure travel is one of the biggest tourism niches in the world today, and it is growing. European nationals represent a substantial group of adventure travellers, and they are keen to visit new landscapes and go on adventures in different parts of the world. Opportunities to create adventure experiences in developing countries are considerable, but local tour operators must be clear about the requirements for, and process of, launching travel experiences for the European market.

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