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Tourism

Entering the European market for adventure tourism

Selling adventure tourism products on the European market is highly competitive. There are many thousands of tour operators, OTAs (Online Travel Agents) and travel agents offering a wide range of adventure activities. They are bound by strict regulations and expect their buyers to comply with those regulations. Increasing numbers of Fully Independent Travellers (FITs) are buying directly from OTAs, which is the fastest growing sales channel for adventure tourism experiences.


Entering the European market for sun and beach travel products

Sun and beach tourism has a large market in Europe, particularly from Germany and the UK. However, it is a selective market, and the sustainability of coastal resorts is very important. Besides European tour operators, Fully Independent Travelers (FITs) are the main market for sun and beach travel products in developing countries, and it is a competitive market. There is a wide range of accommodations and activities on the market, such as immersive experiences and community-based tourism.

CBI Market Information Presentations Tourism 2020

Are you a Small and Medium Size Enterprise (SME) tourism company looking to increase its international sales? Are you interested in Market Information about the European market?

Visit our CBI market information presentations at ITB 2020. We have analyzed growth opportunities in many niches & product groups and have many tips for growing your business.

The European market potential for LGBTQ tourism

LGBTQ tourism is a very promising market in Europe. The estimated LGBTQ population of Europe is approximately 5.9% of the total and the market value of LGBTQ tourism in just seven European countries (Germany, UK, France, Italy, Spain, Poland and Netherlands) combined is already €64 billion and expected to grow 1.4% per year on average. This group is very diverse, but one thing that is common to the entire group is to feel welcome and respected.


What are the opportunities in the European LGBTQ tourism market?

The LGBTQ target group in Europe makes a very promising market. The estimated LGBTQ population of Europe is approximately 5.9% of the total and the market value of LGBTQ tourism in just seven countries (Germany, UK, France, Italy, Spain, Poland and Netherlands) combined is already €64 billion and expected to grow 1.4% annually on average. This group is very diverse, but one important factor that is common to the entire group is  to feel welcome and respected.

CBI and ITC create a greater impact on export value chains

CBI and the International Trade Centre (ITC) have a long history of collaboration. CBI and ITC collaborate in a series of 4-year programmes titled the Netherlands Trust Fund (NTF). The NTF is currently in its fourth phase of operation: NTF IV.

Improve the export competitiveness

The objective of NTF IV is to enhance the export competitiveness of specific sectors in selected countries. An integrated approach improves sector competitiveness and is focused on the generation of export revenues. There are four secondary outcomes:

What are the opportunities in the European SAVE tourism market?

The SAVE tourism (Scientific, Academic, Volunteering and Educational) market is an important niche market of the adventure tourism segment, and with an increasing trend towards responsible travel, is set to grow. Appealing to skilled and unskilled people who want to make a difference in other people’s lives, there are multiple opportunities for developing countries to enter this lucrative market. Operators must take care when deciding on a project to establish that positive impact can be measured and that no harm is done to communities or the environment.

What are the opportunities in the European multigenerational tourism market?

Multigenerational travel refers to people of various ages spending holidays together. The rise of multigenerational holidays is a growing trend among European travellers. Multigenerational groups can be an interesting target group, if you are able to meet their complex and diverse needs.

What are the opportunities in the European diaspora tourism market?

Diaspora tourists feel a stronger connection to their holiday destinations than other tourists. They are more likely to visit local shops, eat at local restaurants and stay at local accommodations. The money that they spend usually goes straight to the local community. They also help to promote your destination to friends and family back home.

What are the opportunities in the European tourism market for Generation Y travel?

Generation Y or millennial travellers offer a huge market for tourism operators: they already account for approximately 40% of all travel expenditure. In Europe, the main Generation Y markets are Germany, the United Kingdom and France. Millennials are people between 24 and 39 years as of 2019, who are very tech-savvy. When doing tourism, they try to avoid the masses and look for unique travel opportunities. This study offers information, tips and examples to help you target Generation Y travellers.

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