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Numerous opportunities in adventure tourism for SME tour operators

Adventure tourism is one of the biggest and fastest-growing niche tourism markets in the world today, and there are many sub-niches such as Nature/Eco-Tourism and SAVE tourism (Scientific, Academic, Volunteering and Educational).
The large European markets of Germany, the UK, France and the Netherlands are important source markets for adventure travellers. To compete effectively in this market, local operators must understand what their buyers need. 

Entering the European market for SAVE travel products

Dominated by young travellers, SAVE tourism is attracting increasing numbers of Europeans who want to have a meaningful travel experience. The market demands responsible and ethical tourism practices, particularly when working with vulnerable children and wildlife. As a growing niche, there are numerous opportunities to develop positive relationships with specialist voluntourism tour operators and OTAs (online travel agencies) that serve the market.


Entering the European market for cruise travel products

The interest in cruising on both oceans and rivers is growing among European travellers, especially those from Germany and the UK & Ireland, the two largest markets. However, there is an increasing need for the cruise industry to become more sustainable in the face of criticism over polluting the seas and overtourism in major city destinations. Local operators in the industry must implement sustainable best practices within their business if they are to succeed in attracting the European market.


Entering the European market for nature and ecotourism

European nature travellers and ecotourists are keen to enjoy immersive travel experiences in natural surroundings, travelling ecologically and sustainably to destinations with a good reputation for best practices in ecotourism. There are several nations that are recognised for their sustainable tourism product such as Costa Rica, and an increasing number are adopting sustainable credentials.

Entering the European market for adventure tourism

Selling adventure tourism products on the European market is highly competitive. There are many thousands of tour operators, OTAs (Online Travel Agents) and travel agents offering a wide range of adventure activities. They are bound by strict regulations and expect their buyers to comply with those regulations. Increasing numbers of Fully Independent Travellers (FITs) are buying directly from OTAs, which is the fastest growing sales channel for adventure tourism experiences.


Entering the European market for sun and beach travel products

Sun and beach tourism has a large market in Europe, particularly from Germany and the UK. However, it is a selective market, and the sustainability of coastal resorts is very important. Besides European tour operators, Fully Independent Travelers (FITs) are the main market for sun and beach travel products in developing countries, and it is a competitive market. There is a wide range of accommodations and activities on the market, such as immersive experiences and community-based tourism.

CBI Market Information Presentations Tourism 2020

Are you a Small and Medium Size Enterprise (SME) tourism company looking to increase its international sales? Are you interested in Market Information about the European market?

Visit our CBI market information presentations at ITB 2020. We have analyzed growth opportunities in many niches & product groups and have many tips for growing your business.

The European market potential for LGBTQ tourism

LGBTQ tourism is a very promising market in Europe. The estimated LGBTQ population of Europe is approximately 5.9% of the total and the market value of LGBTQ tourism in just seven European countries (Germany, UK, France, Italy, Spain, Poland and Netherlands) combined is already €64 billion and expected to grow 1.4% per year on average. This group is very diverse, but one thing that is common to the entire group is to feel welcome and respected.


What are the opportunities in the European LGBTQ tourism market?

The LGBTQ target group in Europe makes a very promising market. The estimated LGBTQ population of Europe is approximately 5.9% of the total and the market value of LGBTQ tourism in just seven countries (Germany, UK, France, Italy, Spain, Poland and Netherlands) combined is already €64 billion and expected to grow 1.4% annually on average. This group is very diverse, but one important factor that is common to the entire group is  to feel welcome and respected.

CBI and ITC create a greater impact on export value chains

CBI and the International Trade Centre (ITC) have a long history of collaboration. CBI and ITC collaborate in a series of 4-year programmes titled the Netherlands Trust Fund (NTF). The NTF is currently in its fourth phase of operation: NTF IV.

Improve the export competitiveness

The objective of NTF IV is to enhance the export competitiveness of specific sectors in selected countries. An integrated approach improves sector competitiveness and is focused on the generation of export revenues. There are four secondary outcomes:

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