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Fresh Fruit and Vegetables

Exporting fresh melons to Europe

Melons, including watermelons, are one of the main fruit categories in Europe. Convenience and taste are important drivers for consumption. The market is supplied by European melon producers and complemented by exporters, mainly from developing countries. It is a competitive market and as a supplier you must keep quality and differentiation in mind.


Exporting fresh herbs to Europe

The European demand for fresh herbs is increasing. Fresh herbs such as basil, chives and mint thrive with the consumer trend of buying natural and their appreciation of culinary experiences. Opportunities for producers and exporters in developing countries are most prominent during the off-season and when availability from regional supply is low. Suppliers are expected to maintain excellent product quality and freshness and provide high-standard packaging.


Promising European markets for fresh herbs

The European demand for fresh herbs is increasing. Fresh herbs such as basil, chives and mint thrive with the consumer trend of buying natural and the appreciation of culinary experiences. Opportunities for producers and exporters in developing countries are most prominent during the off season. However, suppliers are expected to maintain excellent product quality and high standard packaging.

Exporting chilli peppers to Europe

European consumers are becoming more familiar with ethnic cuisines, which will contribute to the consumption of chilli peppers. The European market for fresh chilli peppers is still a specialised market, which is supplied primarily by producers in southern Europe, Turkey and northern Africa. Because of the strong regional competition, you will find most opportunities in specific varieties.


Exporting fresh sweet potatoes to Europe

Sweet potatoes are part of a trending demand for exotic and ethnic food in Europe. The consumption of sweet potatoes has more than doubled over the past 5 years and supermarkets are catering to this trend. As an exporter you can benefit but only if you are compliant with market requirements. The United Kingdom and the Netherlands are responsible for most of the European import of sweet potatoes. More than 80% of the supply to Europe is in the hands of exporters from the United States.


Which trends offer opportunities on the European fresh fruit and vegetables market?

There are opportunities for fresh fruit and vegetables in Europe thanks to the increased popularity of healthy, natural as well as organic products. Consumers look for good taste and a convenient purchase. They have also become more aware of social and environmental issues. More integrated social and certification programmes are introduced with increased sharing of information along the total supply chain. Meanwhile, product innovations will improve the customer experience and taste.

Exporting tropical fruit to Finland

Finland is a relatively small EU market for off-season fruit and vegetables. In 2011 Finland imported 84 thousand tonnes tropical fruit with the value of €78 million. The food retail market in Finland is highly concentrated. Almost all fresh fruit, including tropical, and vegetables are sold through the supermarkets, hypermarkets and other stores that belong to one of the few retail chain groups. Finnish retail is vertically integrated with sourcing (wholesale) and distribution companies.

What is the demand for fresh fruit and vegetables in Europe?

Fresh fruit and vegetables are one of the most important categories in European supermarkets. Over the last five years, European production and consumption of fresh fruit and vegetables have been stable. Major future developments in total market volumes are not anticipated. The Netherlands, the United Kingdom and Belgium are the leading direct importers of fresh fruit and vegetables from developing countries. The Netherlands and Belgium are major trade hubs for fresh produce from developing countries destined for other European markets.

Exporting roots and tubers to Europe

The European market for exotic roots and tubers is small but gradually growing. Yams and cassava are the biggest sellers. The demand for these products started out in ethnic shops and restaurants, but they are gradually becoming more widely available. Increasing interest in exotic vegetables and consumer awareness of the culinary possibilities help develop the market channels for exotic roots and tubers. Your best option for entering the market is to rely on specialised importers that trade exotic vegetables.


Exporting rambutan to Europe

The European market for fresh rambutan is dominated by ethnic Asian consumers and specialty fruits and vegetables stores. Demand for specialty fruits is rising in many European countries, providing opportunities for exporters from developing countries.


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