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Fresh Fruit and Vegetables

Exporting fresh papayas to Europe

Papaya consumption in Europe is not yet as common as it is in most tropical countries, but it is gradually increasing. Developments in better logistics, convenience such as ready-to-eat and increased product promotion contribute to its growth and make papaya an interesting supplement to more well-known tropical fruit. As an exporter, you will have to deal with strong competition from Brazil and excel in quality and product handling to export to Europe successfully.


Exporting mangoes to Europe

Since 2013, the European market for mangoes has exhibited an upward trend. Diversification in varieties and ripening techniques are becoming increasingly interesting to the retail sector. Retailers seek to satisfy the more demanding customer and to optimise supply chains. The experience and large customer base of specialised importers offer many opportunities, as does the cooperation in large retail programmes. Within these opportunities, you will encounter demanding requirements in terms of certification and quality.


Exporting fresh limes to Europe

Imports of fresh limes to the European market grew by 33% in volume between 2013 and 2017. Further growth is expected as a result of the increasing popularity of limes in food preparation and drinks. Exporters from developing countries can take advantage of these developments and offer alternative sources to the dominant supply from Mexico and Brazil. At the same time the increasing worldwide availability easily floods the European market and pressures prices down. As a supplier, you must be aware that prices for limes in Europe are often unpredictable.

What are the most promising European markets for fresh pineapples from West Africa?

The international pineapple market has shifted from a fast growing into a slow growing market. The pineapple is well known and is found more often at the fresh corners in supermarkets as ‘bulk exotic fruit’. The focus in the exotic fruit corner is more on new unknown species. Since the mid 1990s, the MD-2 variety largely dominates the EU market as most consumers like its sweet taste. It has become the standard variety, produced in high volume, mainly in Costa Rica, and sales is backed up by smart logistics and marketing.

Exporting fresh berries to Europe

Imports of fresh berries into the European market from developing countries have doubled over the past five years and are continuing to grow. Berries are increasingly offered as a convenient and healthy snack, seducing shoppers into buying them. Although many berries are grown in Europe, demand is much higher than European production. Imports from developing countries are filling the gap.


Exporting stone fruit to Europe

Opportunities for exporters of stone fruit to Europe are mainly counter-seasonal during the winter months, because southern European countries produce lots of stone fruit in the European summer. The European import value of stone fruit from developing countries increased annually until 2013, but slowed down in 2014 due to the Russian embargo. The import recovered quickly thereafter. Plums and cherries are among the most commonly imported stone fruit, but special qualities or new varieties such as Paraquayos peaches can also be promising.

What are the European buyer requirements for fresh pineapples from West Africa?

Buyer requirements are all the requirements you can expect from your EU buyer. They can be divided into two groups: legislative and non-legislative requirements that are related to food safety, environment and to social issues. GlobalGAP, MRL norms and increasingly social requirements are the first standards that should be met when starting a relation with volume retailers (super or hypermarkets), especially in Western and Northern EU countries.

How can I get fresh pineapples from West Africa on the European market?

Although the pineapple is well known in the most EU countries, little is known about the existence of 100 different varieties. As the former most popular smooth Cayenne is now completely being replaced by the MD-2 on the supermarket market shelve, there is still much to do on marketing and promotion of the other varieties now being preferred by a few connoisseurs.

Through what channels can I get fresh pineapples from West Africa on the European market?

Pineapple exports are controlled by large-scale plantations owned by the agro-multinationals (Del Monte, Dole, Chiquita, Fyffes, Banacol, Compagnie Fruitière) with organised value chains. Large EU retailers take up around 75% of total pineapple sales. They want constant availability of pineapples and to compete with the other retailers/players. Almost all pineapples are transported by sea and enter Europe mainly via Belgium and the Netherlands. Supply is geared to minimize lead times from smallholder to consumer.

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