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Fresh Fruit and Vegetables

Exporting lychees to Europe

Lychee is a specialty fruit that is slowly gaining popularity in Europe, although average consumption per capita is still limited. It is most popular in France. Madagascar and South Africa supply the majority of lychees during the winter season (from October to February). Supply during the summer season is much more limited but offers opportunities for countries such as Vietnam, Thailand and Israel.

Exporting fresh exotic tropical fruit to Europe

Fresh exotic tropical fruits are mostly grown in developing countries. Although still considered niche products in Europe, the interest in new flavours and special varieties is increasing. Communicating the health benefits of tropical fruit can help increase the demand. Lychees are one of the main imported exotic fruits, but fresh passion fruit and pitahaya are also becoming more popular.

Exporting fresh pomegranates to Europe

Europe is a net importer of fresh pomegranates. In addition to the local production volume, Europe’s trade balance (imports minus exports) added an estimated 50,000 tonnes of pomegranates to the apparent consumption in 2017. Pomegranates are a luxury fruit that sells well in the higher segment. The demand for more exotic and healthy fruit can help increase profitability for exporters from developing countries..

Exporting fresh beans, peas and other leguminous vegetables to Europe

Europe imported around 30 thousand tonnes of fresh peas in 2017, which were mainly sugar snaps and snow peas (mangetout) from developing countries. The market for sugar snaps and snow peas is competitive and much more focused on quality than the common peas and beans, especially in the retail channel. Buyer requirements are becoming stricter each year, especially with regard to pesticide residues and other contaminants. For these specific peas, especially sugar snaps, opportunities for developing countries can be found all year round.

Exporting fresh papayas to Europe

Papaya consumption in Europe is not yet as common as it is in most tropical countries, but it is gradually increasing. Developments in better logistics, convenience such as ready-to-eat and increased product promotion contribute to its growth and make papaya an interesting supplement to more well-known tropical fruit. As an exporter, you will have to deal with strong competition from Brazil and excel in quality and product handling to export to Europe successfully.

Exporting mangoes to Europe

Since 2013, the European market for mangoes has exhibited an upward trend. Diversification in varieties and ripening techniques are becoming increasingly interesting to the retail sector. Retailers seek to satisfy the more demanding customer and to optimise supply chains. The experience and large customer base of specialised importers offer many opportunities, as does the cooperation in large retail programmes. Within these opportunities, you will encounter demanding requirements in terms of certification and quality.

Exporting fresh limes to Europe

Imports of fresh limes to the European market grew by 33% in volume between 2013 and 2017. Further growth is expected as a result of the increasing popularity of limes in food preparation and drinks. Exporters from developing countries can take advantage of these developments and offer alternative sources to the dominant supply from Mexico and Brazil. At the same time the increasing worldwide availability easily floods the European market and pressures prices down. As a supplier, you must be aware that prices for limes in Europe are often unpredictable.

Exporting fresh avocados to Europe

The European import value of avocados almost tripled in the period between 2013 and 2017. This upward trend is driven by consumer demand for ready-to-eat and health food. It creates opportunities for producers and exporters, especially for the Hass avocado variety, although competition is increasing. The best opportunities are in large consumer markets such as France, Germany, Spain and the UK, which are often supplied through the Netherlands.

What requirements should fresh fruit or vegetables comply with to be allowed on the European market?

Europe is very demanding about food safety, which is why dealing with fresh agricultural products is subject to various legal and other buyer requirements. But there are also opportunities to distinguish yourself by applying additional or niche market quality standards. This document provides an overview of the most common requirements and standards, as well as the specific requirements that apply to niche markets such as organic or Fairtrade fruit and vegetables.


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