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Fresh Fruit and Vegetables

Entering the Spanish market for fresh fruit and vegetables

Taste and internal fruit quality are important characteristics for consumers in Spain, but other quality requirements may become stricter because of the growing market share of large supermarkets and the presence of international purchase centres. However, Spain’s wholesale market also remains an important channel with a key role for experienced importers. The best way to enter the Spanish market is to stand out from the Spanish growing season and other competitive sources, such as Morocco and Peru.

The Spanish market potential for fresh fruit and vegetables

Fresh fruit and vegetables is an important industry for Spain and their growing professionalisation in trade gives Spain the potential to take on a larger role as trade hub. Imports from non-European countries have been increasing, offering opportunities for products such as avocados, berries, fresh beans, lemons, mangoes and watermelons.

Exporting fresh fruit and vegetables to Spain

Spain is the fresh garden for Europe. You can find opportunities to complement the Spanish production of fruit and vegetables but also in supplying Spain with non-traditional and tropical fruit. Their broad experience in cultivation and the developing market channels are ideal ingredients for exploring new partnerships in Spain.

Entering the European market for fresh coconut

The European market for coconuts is relatively small with many potential suppliers. Young and mature coconuts are very different markets, each with its own specifications and requirements. Ivory Coast (mature coconuts) and Thailand (young coconuts) are the main players reaching large sales channels, such as supermarkets. Freshness and sustainable production are key if you want to participate in the European coconut trade.

The European market potential for fresh coconut

The European market for coconuts is gradually growing. Health, convenience and innovation contribute to a larger consumption of fresh mature and young coconuts. Opportunities are diverse, both in the type of fresh coconut as well as in mature markets such as the United Kingdom and Italy and growth markets such as France and Spain.

Exporting fresh coconut to Europe

Coconuts are a very versatile product. Just like many coconut products, fresh coconuts are in an upward trend. There is an increasing popularity of young, drinkable coconuts and mature coconut flesh is made available as an affordable and easy-to-consume product. Your future in supplying the European market lies in your ability to compete on price, innovation and a sustainable supply.

Promising business opportunities at Fruit Logistica

CBI presented 32 carefully selected quality suppliers from 7 countries at the 28th edition of the Fruit Logistica in Berlin, Germany, 5-7 February 2020. Fruit producers from Moldova, Jordan and Central America showcased their products in the world’s largest fresh produce trade fair. Adrian Cojocaru, Chief Marketing Officer of Moldova Fruct, commented: "This was the most productive trade show we participated in so far. The stand attracted interesting buyers and potential customers. Our companies were very satisfied with the event."

Entering the European market for fresh lemons

A relatively large part of lemons are processed, but the fresh export trade is mostly destined for fresh use or direct consumption. This means your lemons must comply with strict quality requirements to enter the EU. This is something that Spanish suppliers master well to dominate the European lemon market. Between June and September there is a short window of opportunity in which South Africa and Argentina complement the Spanish supply.

The European market potential for fresh lemons

The demand for fresh lemons has little flexibility, but a growing consumption and regular shortfalls can provide opportunities. Northern Europe has the most demand for imported lemons, although Spain is often their dominant supplier. Most non-European lemons enter Europe via the Netherlands.

Exporting fresh lemons to Europe

The demand for lemons is slowly growing but remains for a large part inelastic. This means it is a difficult market to regulate and surplus production cannot be easily pushed onto the market. Lemons are a typical fruit with market fluctuations. Therefore, as a lemon exporter you must expect high peaks and lows. Your biggest opportunity is when Spanish supply is low.


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