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Fish and Seafood

What trends offer opportunities on the European frozen white fish market?

On the European market for frozen white fish, demand for sustainability certification, quality labels and responsible sourcing is growing. Developments in both products and packaging reflect consumers’ increasing preference for convenience food. There are opportunities for new species, especially if you offer client-specific production.

Which trends offer opportunities on the European frozen tuna market?

The European market for frozen tuna is under pressure, especially for yellow fin tuna. Sustainability of tuna fisheries is becoming a major issue of concern to policymakers and international organisations in Europe and worldwide. Your tuna fishery’s level of sustainability will therefore be the key to success. Value addition also offers interesting opportunities.


What trends offer opportunities on the European frozen shrimp market?

Diseases and quality issues on shrimp farms negatively affected trade in 2015 and 2016. However, European imports show some promising recovery. Sustainability certification and responsible sourcing are becoming increasingly important on the European market for frozen shrimp, especially in northern and western Europe. In addition, a preference for convenience food drives demand for value-added shrimp.


Exporting pangasius to Europe

Pangasius is one of the most farmed fish in the world, but especially in 2017 the EU import value of pangasius has decreased incredibly. The EU import value decreased from €331 million in 2013 to €245 million in 2017; a loss of more than 25%. All major markets imported less pangasius, with the exception of the UK. The two most important reasons for the general decline are the negative perception of the product among certain buyers and consumers, and the competition with other white fish species, most importantly Alaska pollock and in some markets also cod.

Exporting frozen crustaceans to Finland

Finland is a relatively small EU market for processed fish and seafood. In 2012, Finland imported 1.2 thousand tonnes of frozen crustaceans with a value of €9.1 million. The food retail market in Finland is highly concentrated. Almost all fishery products, including processed, are sold through the supermarkets, hypermarkets and other stores that belong to one of the few retail chain groups. Finnish retail is vertically integrated with sourcing (wholesale) and distribution companies.

Exporting frozen organic seafood to Europe

Consumption of organic seafood continues to increase year on year, as consumers are increasingly aware about what they eat. Most organic seafood consumed in Europe comes from European farms, from outside Europe it is mainly organic shrimp. New product launches, supportive strategies of the large food retailers, and an on-going trend of increasing awareness among consumers will continue to support market growth in the next years.


Exporting fresh tuna to Europe

Fresh tuna is a high-value product in the European market. Most of the fresh tuna imported is Yellowfin and Albacore tuna. The top three markets are Spain, France and Italy. Growth markets are Portugal, Belgium, United Kingdom and Italy, due to the growing popularity of Sushi in several parts of Europe.


Exporting frozen tuna to Europe

The lion’s share of frozen whole tuna imported into Europe is used for canning, with the balance left for processing into loins or steaks. The most promising markets for frozen tuna in Europe are Spain and France, followed at a distance by Italy, Portugal, the United Kingdom and Germany. As there is growing concern about the sustainability of tuna fisheries, your tuna fishery’s level of sustainability will be the key to the success of your business.


Exporting octopus to Europe

Octopus is mainly consumed in Southern European countries such as Italy and Spain. Europe mostly depends on imports from North African countries such as Morocco and Mauritania and European countries such as Spain and Portugal. The supply of octopus also comes from other countries such as Mexico and Indonesia, although imports from these countries are relatively lower. If you want to export octopus to Europe, the best opportunities are to approach importers in Spain and Italy.


What requirements should your product comply with to be allowed on European markets?

As one of the largest markets worldwide, Europe can be an interesting target market for fish and seafood. But first, you must fully understand the European Union’s legal requirements that apply to your fish and seafood products. Understanding is the first thing, after which follows the route towards compliance. Read further to improve your understanding of the legal requirements as well as the additional requirements that European buyers may ask from you.


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