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Fish and Seafood

The European market potential for tuna by-catch species

While these by-catch species — swordfish, Patagonian toothfish, mahi mahi and butterfish — have a smaller market than tuna, if you target the right markets, there are opportunities to sell your products to Europe. Swordfish is the most consumed of these species, being especially popular in Southern Europe, but the demand for Patagonian toothfish has been growing, particularly in the United Kingdom. Mahi mahi and butterfish also have their niche markets, but are harder to track due to their low volumes and shared generic HS code for frozen fish fillets: HS 030489.

Exporting tuna by-catch species to Europe

Tuna is the most consumed fish species in Europe, but the by-catch species of tuna fisheries, such as swordfish, Patagonian toothfish, mahi mahi and butterfish, have a strong market presence and growing popularity in certain niches and countries. There is less data available on these by-catch species than on tuna, so they have more specific market requirements, routes to market and product forms than other fish. Still, due to their unique qualities, these species are hard to substitute.

Exporting Pacific white shrimp to Europe

Massive global production growth and its resulting low prices have made Pacific white shrimp take over the European market. It is the most popular shrimp species in supermarkets, competing even in niche markets with products that are a traditional focus, like black tiger shrimp in ethnic restaurants. Europe is a network of markets, each with its own requirements and consumption trends. Learn about them so you can choose the best market for your product and the best route to market as well.

The European market potential for farmed black tiger shrimp

Black tiger shrimp has become a niche product in the European shrimp market, which has been traditionally concentrated in North Western Europe and France. Black tiger shrimp was the main product in retail and food service, but its market share has shrunk since the growth in availability of cheaper Pacific white shrimp. Black tiger shrimp is often recognised as a premium product because of its distinctive colour, taste, texture and bigger size availability.


Exporting farmed black tiger shrimp to Europe

Black tiger shrimp is considered a premium product for niche markets. The food service, organic and ethnic retail markets prise this shrimp for its large size and desirable colour, taste and texture. Due to the high availability of Pacific white shrimp, however, it is a challenge to remain price-competitive on sizes in both species. By meeting the necessary requirements in these niche markets, you can get your product to reach the markets demanding it.

The European market potential for tuna loins

Tuna loins are usually categorised into three types: (1) frozen pre-cooked tuna loins for canning, (2) frozen loins for processing into steak portions, and (3) tuna loins for the fresh market, such as for sushi and sashimi. This study only focuses on pre-cooked and frozen tuna loins used as a raw material in the European canning industry.

As the consumption of canned tuna grows, so does the demand for frozen and pre-cooked tuna loins. The leading European markets for these products are Spain, Italy, France and Portugal.


Exporting frozen, pre-cooked tuna loin to Europe

Tuna loins prepared for the canning industry are individual tuna fillets gutted and cleaned — organs, skin, bones and black meat are removed — then cooked and frozen at -18ºC by blast or contact freezing. Most pre-cooked frozen tuna loins come from skipjack and yellowfin tuna. Europe has domestic tuna fisheries, but the European canning industry still sources a large percentage of its input from outside the EU, giving exporters potential opportunities to enter this large and interesting market.

The European market potential for wild caught warm-water shrimp

The European market for wild caught warm-water shrimp comprises approximately 35% of all European shrimp imports from outside of Europe and can be divided into two segments. First, head-on shell-on (HOSO) and headless shell-on (HLSO) large-size shrimp. Second, smaller sized peeled and deveined or undeveined (PD and PUD) block frozen shrimp. The former is a low-volume, high-value market, the latter is a high-volume, low-value market. This study focuses on the opportunities for wild caught warm-water shrimp from Asia and Africa.

The European market potential for canned fish

The trend is clear: consumers want simple, ready-to-eat and convenient seafood choices. With the increasing demand for processed seafood, the global canned fish market is rising. As the demand goes up, Europeans are increasingly calling for improved quality and health guarantees.


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