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Fish and Seafood

The European market potential for tuna loins

Tuna loins are usually categorised into three types: (1) frozen pre-cooked tuna loins for canning, (2) frozen loins for processing into steak portions, and (3) tuna loins for the fresh market, such as for sushi and sashimi. This study only focuses on pre-cooked and frozen tuna loins used as a raw material in the European canning industry.

As the consumption of canned tuna grows, so does the demand for frozen and pre-cooked tuna loins. The leading European markets for these products are Spain, Italy, France and Portugal.

Exporting frozen, pre-cooked tuna loin to Europe

Tuna loins prepared for the canning industry are individual tuna fillets gutted and cleaned — organs, skin, bones and black meat are removed — then cooked and frozen at -18ºC by blast or contact freezing. Most pre-cooked frozen tuna loins come from skipjack and yellowfin tuna. Europe has domestic tuna fisheries, but the European canning industry still sources a large percentage of its input from outside the EU, giving exporters potential opportunities to enter this large and interesting market.

The European market potential for wild caught warm-water shrimp

The European market for wild caught warm-water shrimp comprises approximately 35% of all European shrimp imports from outside of Europe and can be divided into two segments. First, head-on shell-on (HOSO) and headless shell-on (HLSO) large-size shrimp. Second, smaller sized peeled and deveined or undeveined (PD and PUD) block frozen shrimp. The former is a low-volume, high-value market, the latter is a high-volume, low-value market. This study focuses on the opportunities for wild caught warm-water shrimp from Asia and Africa.

The European market potential for canned fish

The trend is clear: consumers want simple, ready-to-eat and convenient seafood choices. With the increasing demand for processed seafood, the global canned fish market is rising. As the demand goes up, Europeans are increasingly calling for improved quality and health guarantees.

Central American fish and seafood companies get familiar with the European market

From 30th of September till 4th of October, CBI welcomed 14 fish and seafood companies and 5 Business Support Organisations (BSOs) from Central America for a Market Orientation mission to Europe. The companies are taking part in the Connnecting Central America Initiative that aims to strengthen Small and Medium sized Enterprises (SMEs) and cooperatives from Central America in becoming competitive on the European market.

What is the demand for fish and seafood on the European market?

With an average consumption of 24.3 kilograms (kg) of fish and seafood per capita and an estimated 12.8 million tonne total consumption in 2017, Europe is an important market for fish and seafood. In terms of imports, with a total value of $22.1 billion in 2018, Europe was the second largest fish and seafood importer in the world. Do not, however, mistake Europe for a single market. It is a diverse group of countries with separate but interrelated markets. Success in Europe depends on an understanding of the needs of the different target markets and audiences.

Which trends offer opportunities or pose threats to the European fish and seafood market?

The European fish and seafood market is experiencing rapid growth. Product premiumisation, created through trends in the communication of sustainability, certification, transparency, health and romantic origin stories, as well as industry consolidation, act as driving forces behind this growth. At the same time, the increased bargaining power of international company groups and negative trends, like mislabelling, put pressure on the bottom line of producers. Being aware of how these trends affect your business is an important ingredient to success.

Myanmar Exporters At Seafood Expo Global 2019

The seafood sector in Myanmar has a large potential to contribute to food security, employment and economic development. Natural resources are widely available and many products, such as rohu, shrimp, soft shell crab and pangasius, have a large commercial potential in high value markets in the EU and other overseas markets.


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