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Cut Flowers and Foliage

Exporting roses to Italy, France, Spain, Portugal, Greece, Malta and Cyprus

Italy, France and Spain are large consumer markets for cut flowers in southern Europe. Traditional flower shops and street markets dominate the flower retail landscape. After years of recession, southern European flower sales are clearly growing. In 2015, the total imports of cut roses amounted to €255 million, mainly imported through the Netherlands. The market growth and the importance of cut roses in the southern European cut flower market make these countries an interesting export opportunity for exporters of cut roses from developing countries.

Exporting roses to Germany

Germany is the largest market for cut roses in Europe. Imports of roses to Germany increased from €272 million to €309 million between 2011 and 2015. The main import partner is the Netherlands, which supplies about 84% of the total rose imports, most of which are re-exported from developing countries. Opportunities arise among other things from a growing market for Fairtrade roses in the supermarket channel.

What competition do you face on the European cut flowers and foliage market?

Competition on the European market is strong. The market power of suppliers is generally low and competition from developing countries is increasing. However, the demand for cut flowers and foliage is increasing in most European markets and prices were generally good in 2016. Adherence to quality and sustainable production standards, plant health requirements and other buyer requirements are important factors for being and remaining competitive.

Exporting ornithogalum to the United Kingdom

The market for bouquets in the UK is expected to increase slightly in the coming years. Ornithogalum will remain a popular bouquet filler. Most Ornithogalum that can be found in the UK is traded via the Dutch auction. This factsheet covers product specifications, prices, important phytosanitary and marketing requirements, and statistics about trade and consumption with respect to the market for Ornithogalum (Asparagaceae) in the United Kingdom.

Exporting cut orchids to Italy, France, Spain, Portugal, Greece, Malta and Cyprus

Imports of cut orchids in the Southern European market have a value of €33 million. The market in Southern Europe comprises Italy, France, Spain, Portugal, Greece, Malta and Cyprus. These countries have similarities regarding sales channels, with a dominance of traditional small flower shops and street market sales, buyer characteristics and consumer preferences. This product factsheet covers product specifications, important phytosanitary and marketing requirements, and statistics about international trade, consumption, production and market trends.

Through what channels can you get cut flowers or foliage onto the European market?

Two main market segments for cut flowers and foliage in Europe are specialised flower shops and unspecialised retail. Within the two main segments, sub-segments include the gift market and the home use market. Within these sub-segments product types, quality and price differ depending on the specific occasion, consumer group and market outlet. This document explains the main differences between the market segments and the main channels for supplying to a specific segment.

Exporting carnations to the United Kingdom

Imports of carnations (Dianthus) in the United Kingdom are €59 million in 2015. The United Kingdom is an important market for carnations from developing countries. Colombia and Kenya are the main suppliers from developing countries. Although carnations have been gradually losing market share they are still an important cut flower, both as bouquet filler and as cut flower in its own right.

Exporting carnations to the Netherlands

About €62 million of carnations were imported in the Netherlands in 2015, while exports valued €87 million. Most imported carnations are re-exported to United Kingdom, Germany, Poland and France. Carnations are sold in mono bunches and bouquets. As there are many varieties and carnations have a long vase life, they are a valued part of the cut flower assortment in supermarkets and florists. Although carnations have been losing market share, trade in carnations is stable and there are opportunities for exports to a number of European countries.

What requirements should your cut flowers and foliage comply with to be allowed on the European market?

Cut flowers and foliage are subject to various legal and non-legal requirements. Satisfying basic buyer requirements and legal requirements is a must for exporters to the European market, but additional efforts also offer opportunities for distinguishing yourself. Phytosanitary requirements as well as product labelling and packaging requirements of buyers should be followed strictly. This document provides an overview of the most commonly used buyer requirements and standards.

Exporting cut orchids to the United Kingdom

The import of cut orchids into the United Kingdom represents a small market. The majority of the cut orchids in the UK are supplied through the Netherlands. This product factsheet covers product specifications, important phytosanitary and marketing requirements, and statistics about trade consumption, production and market trends.


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