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Cut Flowers and Foliage

Exporting carnations to Europe

European Union (EU-28) imports of carnations (Dianthus) were worth €211 million in 2015. The import value of carnations has been stable or growing slightly in the past 5 years. Although carnations are gradually losing market share to cut roses, they are still a major cut flower on the European market. The Netherlands is the most important market for carnations in the European Union, representing about 47% of all imports in 2105. The United Kingdom imports about 90% of its carnations directly from developing countries .

Exporting to Europe through e-commerce: the case of CBI’s support to tropical flower SMEs from Colombia

The Centre for the Promotion of Imports from developing countries (CBI), is part of the Netherlands Enterprise Agency and is funded by the Netherlands Ministry of Foreign Affairs, and is currently implementing its country programme for Colombia. This programme runs from 2014 to 2018 and aims to position 6 selected Colombian export sectors firmly in the European market, and in particular contribute to € 13,75 million worth of additional European exports for some 60 participating companies.

Royal FloraHolland Trade Fair (RFHTF) 2016

Discover unique opportunities, the most striking novelties and the most important market and consumer trends in the horticultural and floriculture world during Royal FloraHolland Trade Fair (RFHTF) 2016. CBI is proud to support the Colombian companies Artrópica and Inversiones Napy.

IFTF (International Floriculture & Horticulture Trade Fair) 2016

The company C.I Los Aromas will be present during the International Floriculture & Horticulture Trade Fair (IFTF) 2016, in the stand “Colombia, Land of Flowers” of CBI’s project partners Asocolflores and Procolombia.

Exporting carnations to Poland

Poland is one of the larger EU countries, with 38 million inhabitants. It is one of the faster growing economies in the European market and generally very much flower minded. Imports of cut flowers and foliage in Poland have grown in recent years from €65 million in 2011 to €89 million in 2015. Carnations make up some 5 to 10% of the total import value. The value of imports of carnations doubled between 2011 and 2015.

Exporting roses to France

France is an important European market for cut roses. Imports of cut roses in France grew from €112 million in 2011 to €135 million in 2015. Specialised flower shops and kiosks are the dominant market channel. At the same time, large French hypermarkets and supermarkets sell quality flowers at lower prices. Further development of the supermarkt channel in France may be an opportunity for exporters from developing countries. Working together with Dutch wholesalers/exporters is a good way to enter the French market.

Exporting fresh cut tropical flowers to Europe

Tropical flowers like Orchids, Anthurium, Heliconia, Strelitzia (Bird of Paradise) and Ginger are a relatively small segment

Promising markets for fresh cut tropical flowers

Europe offers opportunities for exporters of fresh cut tropical flowers. Competition from growers in Europe, mainly the Netherlands, and the relatively high costs of transportation of tropical flowers from developing countries make careful business planning necessary before entering the market.

Exporting fresh cut summer flowers to Europe

The market for summer flowers is expected to grow further in the future. Although the market has been difficult in recent years, the European economy as well as demand for summer flowers is increasing again. Summer flowers are mainly used as fillers in mixed bouquets. Demand for mixed bouquets and field bouquets of summer flowers is expected to increase. This trend is enhanced by an increasing assortment of mixed bouquets at supermarkets and gas stations.

Exporting fresh cut flowers and foliage to the European unspecialised retail market

The EU is a major market for cut flowers and foliage and imports almost € 4.5 billion per year. The Netherlands plays a key role in the distribution of flowers on the EU market. The unspecialised retail market is a growing market channel that includes supermarkets, gas stations and construction markets. Low prices, uniform quality and CSR certification are essential for supplying this growing market. Supermarkets are supplied both by specialised Dutch wholesalers and directly by developing country (DC) exporters.


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