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10 tips for finding European coffee buyers

Europe has the most coffee buyers in the world, each with its own approach to business, its own expectations and specific demands. As a result, finding the right buyer can be like looking for a needle in a haystack. Be prepared because it takes time. Work through the following tips to help you find your European buyers for your coffee.

9 tips for doing business with European coffee buyers

The coffee trade is a volatile business. Europe has the world’s largest and most competitive coffee market. If you want to do business in Europe successfully, you will need a clear picture of the international supply chain, specific European requirements and national market trends. Use the following tips for help with doing business with European buyers.

Exporting coffee to France

France is a large and mature coffee market with a long tradition of coffee consumption. In recent years, concerns about the effects of caffeine consumption on health have put the French coffee sector under pressure. The larger companies in the sector are mainly focusing on convenient single-serving packaging to maintain French consumer interest in the mainstream market. Meanwhile, smaller companies are developing the specialty coffee market.

Specialty Coffee, Fine-Flavour Cacao and Cacao Derivatives (Peru)

This programme is a part of our integrated country programme for Peru. It covers two market sectors: specialty coffee; and fine-flavour cacao and cacao derivatives. Our main goal is to help exporters of these product groups to do more business in Europe.

European demand for specialty coffee, fine-flavour cacao and cacao derivatives is high. Many Peruvian companies in these segments have a lot of export potential. They need support and assistance in getting ready for the European market.

Specialty Roasted Coffee (Colombia)

Specialty Coffee Colombia is part of our integrated country programme for Colombia. The country programme covers six different sectors with a lot of export potential. In the specialty coffee programme, we are working with twelve companies who roast their own coffee.

This is a pioneering project. Traditionally, the coffee sold in Europe is roasted exclusively by European companies. This means coffee growers only export green beans, usually in bulk. The market for bulk coffee is very competitive. Margins are very low and it is difficult to get a stable income.

Natural Ingredients East and Southern Africa

This programme covers three African countries. In each country, there is a sub-programme for specific sectors with a lot of export potential. The sectors and countries are: specialty coffee and oilseeds in Uganda; oilseeds and specialty coffee in Ethiopia; added-value tea in Kenya.

Natural & Food Ingredients Pakistan

This programme is aimed at connecting exporters of natural ingredients from Pakistan with European businesses in the food processing, cosmetics – or cosmeceuticals – and pharmaceutical industries. Pakistan has a good range of products. There is a lot of demand in Europe for natural ingredients in different industries.

Food Ingredients Indonesia, Philippines and Vietnam

This programme is aimed at connecting exporters of food ingredients from Indonesia, the Philippines and Vietnam with businesses in the European food industry. There is a lot of demand in Europe for food ingredients.

Exporting coffee to Europe

The European coffee market offers opportunities for exporters. Here you'll find the information you need to help you get your coffee on the European market.

Exporting coffee to the Netherlands

The Netherlands is a medium-size coffee market in Europe and plays a major role in European coffee trade. Similar to coffee cultures in other European countries, the Dutch are becoming more interested in convenient and high-quality fresh coffee. This offers opportunities to coffee bars, small roasters with exclusive coffees and suppliers of green coffee beans with unique qualities. In addition, production sustainability and trade sustainability are important to gain access to the Dutch market. Small importers as well as large importers require certified products.


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