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What are the most promising European markets for specialty coffee from Uganda?

The main destination markets for coffee changes according to the quality. High-quality coffees are commonly sent to USA and Japan, while low- to mid-range qualities are sent to re-exporting countries such as Switzerland, Germany, Sudan, Italy and Belgium.

What prices are paid for specialty coffee in Europe?

Supply and demand levels are the most important factors in determining physical green coffee prices. However, on the global commodities market there are other factors which influence price. Quality is one of the most relevant for producers and exporters of specialty coffees. Each specialty coffee is unique with regard to a specific origin, process, characteristics, flavour and final quality. Therefore they are priced differently.

Through what channels can I get specialty coffee from Uganda on the European market?

The main EU legislation you'll have to take into account relates to food safety. For specialty coffees, the superior quality of the products and traceability are the most relevant contractual and additional requirements.

Through what channels can you get coffee onto the European market?

The European coffee market can be divided into in-home (70% of the market) and out-of-home consumption (30% of the market). Speciality coffee represents a growing niche market in both segments, as consumers demand higher quality and are more willing to pay higher prices. Suppliers in developing countries still enter the European market through an importer. But there has been an increase in direct trade.


What requirements should coffee comply with to be allowed on the European market?

Buyer requirements can be divided into two groups: (1) legal and additional requirements which are applicable to all coffee exporters and (2) niche requirements, for coffee exporters aiming at accessing specific segments. Food safety is an important focus in legislative and additional requirements for coffee, including prevention of contamination. In terms of niche requirements, the growing importance of certification schemes follows the European trend towards ethical consumption. Nonetheless, high quality in itself is an important determinant in specialty markets.

Which trends offer opportunities on the European coffee market?

The European coffee market is changing. Speciality coffees and single-serve methods are growing in popularity. Sustainability remains important. For several buyers and retailers in Europe, certification is no longer an option, but a requirement. In addition, consumers and the industry are demanding traceability in the value chain. This has resulted in the growth in direct trade between producers and European roasters. The mainstream market sees an increasing concentration of multinational companies in coffee trading and roasting.

Exporting coffee to Germany

Germany is the most important European importer of green coffee beans. German consumers prefer high quality, lightly roasted Arabica coffee. Their interest in other varieties of coffee products is growing, including specialty coffee and freshly ground coffee pods. Organic certification and other sustainability certifications for coffee are increasingly important on the German market. Given the continuous growth of the organic coffee market in Germany, organic certification can be an interesting proposition for coffee exporters.

Exporting coffee to Finland

Finland has the highest per capita coffee consumption rates in the world, at around 12 kg yearly. Finland imports almost all its coffee directly from developing countries, with Brazil as main supplier. A large part of coffee imports are re-exported to Russia in green or roasted form. More and more Finnish consumers are interested in a higher quality and more variety. Small specialty coffee roasters emerge, opening up space for a wider range of origins and suppliers within the Finnish market.


Exporting coffee to the United Kingdom

The coffee market in the United Kingdom used to be very different from other European countries. However, the market is changing rapidly. While tea used to be the traditional hot beverage in the United Kingdom, the coffee sector is growing in importance. While British consumers traditionally drink more instant coffee compared to the European countries, the sales of ground and speciality coffees are growing. Especially certified coffee is important for the British consumer.


Exporting coffee to Italy

Italy is the second largest importer of green coffee beans in Europe, only surpassed by Germany. Coffee is an integral part of Italian culture. Italians tend to value high-quality coffees, and are loyal to specific flavours and Italian brands. In addition to their own domestic market, Italy is also an important supplier of both green and roasted coffee beans to other European countries and the United States. Italian espresso is famous in the world and Italian coffee brands are exported worldwide.


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