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Exporting coffee to Europe

The European coffee market offers opportunities for exporters. Here you'll find the information you need to help you get your coffee on the European market.

Exporting coffee to the Netherlands

The Netherlands is a medium-size coffee market in Europe and plays a major role in European coffee trade. Similar to coffee cultures in other European countries, the Dutch are becoming more interested in convenient and high-quality fresh coffee. This offers opportunities to coffee bars, small roasters with exclusive coffees and suppliers of green coffee beans with unique qualities. In addition, production sustainability and trade sustainability are important to gain access to the Dutch market. Small importers as well as large importers require certified products.

Exporting coffee to Belgium

Belgium is one of the main points of entry and trade hubs for coffee in Europe. It is also an increasingly interesting market for certified coffees, following a consumer trend towards sustainable, traceable and high-quality products. The specialty coffee market in Belgium also registers growth, while maintaining the country’s tradition for smaller coffee houses and cafés.

Product description

There are two main types of green coffee beans:

Exporting sustainable coffee to Europe

The European coffee market is the leading market for sustainability worldwide. Consumers in Europe are increasingly aware of the origin of their coffee and the industry has consistently tried to meet market demands by adopting various sustainability standards (through certification schemes). The most common certification schemes for coffee are 4C, Rainforest Alliance (merged with UTZ in January 2018), Fairtrade and Organic.

What is the demand for coffee in Europe?

Europe is a large coffee market, accounting for around 30% of the global consumption. While consumption is expected to stabilise in the long term, Europe will remain an attractive market.  But it is also a saturated market, dominated by large producing countries Brazil and Vietnam. Together these countries account for half of Europe’s imports of green coffee. Smaller players find increasing opportunities on the speciality market. In this segment you can compete on quality and long-term relationships, rather than on price.

What requirements should exporters of sustainable coffee from Indonesia comply with?

Buyer requirements are all the requirements an Indonesian exporter can expect from his potential buyers. When exporting sustainably-sourced coffee to the EU, it is important to have a clear overview of EU legislation and additional, non-legal requirements.

What does the European market for sustainable coffee from Indonesia look like?

Indonesia is the third largest producer of green coffee worldwide, but only a small share is currently produced according to a sustainability standard. At the same time, Europe is the largest global market for sustainably-sourced coffee. This market has also increased strongly over the last years in every retail segment, whether mainstream or niche. As such, Indonesian exporters are faced with growing opportunities and incentives to comply with social and ecological certification schemes which are available on the market.

How to get sustainable Indonesian coffee on the European market?

This module provides Indonesian exporters of sustainably-sourced coffee insights into the ways and means to promote and sell their products on the EU market. Indonesian exporters can find information for decision-making on segments, pricing, communication and finding opportunities to meet buyers and trade promotion bodies.

What trends offer opportunities for exporters of specialty coffee from Uganda?

Speciality coffee is becoming a trend and lifestyle choice in the mid-range to high-end segment of the European coffee market. The growing interest and knowledge about the coffee sector amongst European consumers is creating a unique opportunity for producers and exporters in developing countries such as Uganda. They can meet the increasing demand in high quality coffees.

What requirements should specialty coffee from Uganda comply with to be allowed on the European market?

Ugandan commercial coffee is often prepared in global trading centres and exported after value-adding processes. But specialty coffees from Uganda follow an essentially different trade structure.


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