Specialty Coffee Colombia is part of our integrated country programme for Colombia. The country programme covers six different sectors with a lot of export potential. In the specialty coffee programme, we are working with twelve companies who roast their own coffee.
This is a pioneering project. Traditionally, the coffee sold in Europe is roasted exclusively by European companies. This means coffee growers only export green beans, usually in bulk. The market for bulk coffee is very competitive. Margins are very low and it is difficult to get a stable income.