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Coffee

Exporting coffee to Eastern Europe

Rising incomes and growing interest in high-quality coffees bring interesting opportunities to the Eastern European coffee market. Multinational companies and mainstream brands currently dominate the market in this region, but specialised small coffee roasters are rapidly emerging, especially in Poland, Czech Republic, Hungary and Romania. The specialty market is still a very small niche market, but it opens doors for exporters of high-quality coffees and the establishment of more direct relationships with buyers.

Entering the Scandinavian market for coffee

Over 90% of the coffee imported by Denmark, Sweden and Norway is sourced directly from producing countries. The emergence of small specialty coffee roasters increasingly offers opportunities for direct trade models, while opening up space for a wider range of origins and suppliers within the Scandinavian coffee market. This movement is also driven by an increasing consumer interest in high-quality and sustainably produced coffees.


The Scandinavian market potential for coffee

Norway, Denmark and Sweden have some of the highest per capita coffee consumption rates in the world. Currently placed second, fourth and sixth respectively among the top-10 coffee consuming countries, these markets are strongly directed towards high quality coffees. As such, the Scandinavian market imports relatively high volumes of Arabica and low volumes of Robusta.

Exporting coffee to Scandinavia

Denmark, Sweden and Norway each have their own coffee market dynamics, but there are certain trends that bring these countries together. Above all, they feature among the top-10 highest per capita coffee consumption rates in the world. These markets are also directed towards high-quality coffees, leading to them to import relatively high volumes of Arabica and low volumes of Robusta. The emergence of small specialty coffee roasters also opens up space for a wider range of origins and suppliers in the Scandinavian coffee market.

Entering the European market for specialty coffee

The growing demand for specialty coffees in Europe has opened up opportunities for high-quality coffees and suppliers of emerging origins offering unique products. In the specialty market, competition is on quality and long-term relationships, rather than on price. Direct trade relations open up interesting opportunities for reaching top quality and value-added coffees.


European market potential for specialty coffee

The sharp growth of the European market for specialty coffees has been partly driven by continuous growth of out-of-home consumption. Coffee shops in European cities lead the way in introducing sophisticated, high-value varieties to consumers. The growing demand for specialty coffee follows the growing consumer interest in how coffee is brewed, as well as where, how and by whom the coffee was grown.

Exporting specialty coffee to Europe

The market for specialty coffees in Europe has grown over the years. Within the specialty market you compete on quality and long-term relationships rather than on price. Direct trade relations open up interesting opportunities for reaching roasters with top-quality and value-added coffees. It has become essential for producers in the specialty segment to tell the story behind their coffee, including its origin and other environmental and social aspects.

Climate change requires concerted action, is the coffee market ready?

Recent frosts severely damaged coffee crops in Brazil, as the country faced some of the coldest weather in years. Just a few months earlier, coffee yields had already fallen due to unusually high temperatures. The impacts are far-reaching and the losses are real.

CBI tackles challenges in the coffee sector

On Monday 17 June 2019 CBI organised a coffee sector expert day at coffee roaster Capriole Café in The Hague. Six experts in the coffee sector and six CBI programme managers, involved in CBI coffee programmes in Latin America and Africa, came together. The goal was to find ways how CBI can tackle current challenges, trends and focus points of the coffee sector in her coffee projects.

The following issues were central:

Market Orientation mission enables Central American coffee companies to get acquainted with the European market

From 3 until 9 June, CBI welcomed 26 coffee companies and Business Support Organisations from Central America for a European Market Orientation mission. The companies are taking part in the Connnecting Central America Initiative that aims to strengthen Small and Medium sized Enterprises (SMEs) and cooperatives from Central America in becoming competitive on the European market.

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