Food Ingredients Indonesia, Philippines and Vietnam
Duration: 2013 to 2017
- Tea, Coffee, Honey and Sweeteners, Processed Fruit and Vegetables and Edible Nuts, Spices and Herbs
- Tea, Coconut sugar, Coconut syrup, Dried fruit, Specialty coffee
- Indonesia, Philippines, Vietnam
Closed for applications ** Business Support Organisations and importers can still participate
This programme is aimed at connecting exporters of food ingredients from Indonesia, the Philippines and Vietnam with businesses in the European food industry. There is a lot of demand in Europe for food ingredients.
The programme aims especially at enabling small to medium-sized enterprises in the three countries to enter the European market. The focus is on helping exporters to add value to their products. That way their supplies will be more in line with European demand. Adding value also creates higher margins than shipping bulk raw materials. The result is more income and more jobs.
One example of value addition is to process raw materials rather than exporting them and letting other companies do the processing. Another example is branding. This makes a product more visible and attractive to buyers. We are helping the companies in both areas.
This programme began in 2013 and will end in 2017. In the first year, we selected and audited a specific group of participating companies in all three countries. The purpose of the audits is to find out a company’s strengths and weaknesses which is later used to develop an action plan. After that, we began to give the companies training and coaching. We are also working with business support organisations to strengthen the sectors these exporters represent.
We are coaching a selected groups of small and medium-sized enterprises and we are working with local business support organisations and ministries responsible for export promotion of the sector. Our interventions are primarily focused on export marketing, market intelligence and effective trade fair participation
In Vietnam we are working on branding the food ingredients sector as a whole. For instance, we are assisting with the development of a sector export marketing plan.
The exporters in the Philippines have already developed brands. Our focus here is on helping them get more business in Europe. For example by adding more value (through further processing) and by connecting more actively with Europe’s health trend.
Most of the companies in this programme have reached the market entry phase. This means they are ready to export to Europe. They know the European markets better and they have developed an interesting value-added offer. CBI supports them in exhibiting at European trade fairs, such as:
- Anuga, Biofach and Food Ingredients Europe (FIE) in Germany;
- SIAL and in-cosmetics in France;
- and World of Coffee in Ireland.
Project participants and products
A total of 34 companies take part in this programme:
- Indonesia, 10 companies, mainly specialty coffees and coconut products
- Vietnam, 11 companies, mainly honey and tea
- Philippines, 8 companies, coconut derivatives
Meet the participants
You can contact CBI to get in touch with these exporters.
Another possibility is to meet these potential suppliers at the next big trade fairs we will attend with them in Europe in 2016 and 2017. For more details, contact CBI.
For this programme we have a partner in every country:
- Vietnam Trade Promotion Agency (VIETRADE)
- Indonesia’s Ministry of Trade
- Indonesia's Ministry of Industry
- Davao City Chamber of Commerce and Industry, the Philippines
We are also working with various other business associations. All of these business support organisations are helping CBI to facilitate the programme and supporting the participating companies. We are also training them. Our aim is to help these organisations broaden and improve their trade services and get more knowledge of the European market.
Get involved as an importer
Are you a European importer interested in food ingredients from these Asian countries? If you are, you can contact CBI to get more information, or to meet with potential suppliers who have been trained for export to Europe.
Do you have a question about this programme? Feel free to contact us. We will reply as quickly as possible.