Masterclass Commercial Attaches and Economic Diplomats
CBI is organising a masterclass for Commercial Attaches and Economic Diplomats, starting on Monday 2nd November until Friday 6.
CBI is organising a masterclass for Commercial Attaches and Economic Diplomats, starting on Monday 2nd November until Friday 6. These participants work at an operational level in promoting their home countries, sectors and/or companies in Europe.
Supporting international trade
The focus of this Masterclass will be on the specific role these diplomats have in supporting international trade.
We will discuss different practical issues that participants regularly face in their role, such as value chain management, buyer requirements, promotional tool and intercultural communication.
Floral and Horticultural Trade Fair
On Wednesday they will pay a visit to the International Flori- and Horticulture Trade Fair, where they learn how to get the most out of a trade show visit.
The selection process has been finalized.
There will be participants from a variety of countries such as Angola, Bangladesh, Cape Verde, Colombia, Costa Rica, Egypt, El Salvador, Ghana, Honduras, Kosovo, Macedonia, Mongolia, Morocco, Myanmar, Peru, Senegal, Vietnam, Yemen, Zambia and Zimbabwe.