What competition do I face on the wine market in the United Kingdom?

The UK market continues to attract new entrants, as the market is open to new tastes and experiences. This has also led to a high degree of rivalry, especially in middle and high-end of the market. In the off-trade market, large retail chains are particularly powerful in the UK wine market. Compared to this concentrated group of buyers, the bargaining power of the large amount of suppliers, both from Europe and outside, is weak.