How do European wine buyers think?

Europe is the world’s largest wine producer, consumer, exporter and importer. This combination of circumstances makes the European market exceedingly difficult for DC producers to penetrate. Nevertheless, there are ways in which it can be done. Buyers are always looking to identify and fill gaps in their wine portfolios. They seek to cover particular price points, new wine styles, origins, varietals and/or special interest wines – such as Fairtrade. Most important of all, they aim to improve their own profitability. These factors spell opportunity for well-prepared DC suppliers.