Exporting wine to Norway, Sweden and Finland

The Nordic countries consist of several countries in Northern Europe and the North Atlantic. This factsheet focuses on wine in Norway, Sweden, and Finland. State monopolies dominate the wine retail sector in these three Nordic countries. In Sweden and Finland in particular, the monopolies and the on-trade show strong interest in New World wines. Developing country producers can get the attention of the monopolies by optimising the price/quality ratio of their wine and promoting Unique Selling Points.