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Exporting wine to the Netherlands

The wine market in the Netherlands offers opportunities for wine exporters from developing countries. The information on this page can help you get your wine on the market in the Netherlands.

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Exporting wine to the Dutch market

Takes 27 minutes to read
Dutch wine production is negligible, making the Dutch market almost completely dependent on imports. Large supermarket chains dominate the wine…
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Which trends offer opportunities?

Takes 7 minutes to read
Dutch consumers are increasingly interested in wine, resulting in a more refined taste and willingness to spend more on wine. Nevertheless, pricing…
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What competition do I face?

Takes 6 minutes to read
Due to concentration in the Dutch market, large retail chains have a strong position. Combining low prices with suitable qualities for the target…
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Through what channels can I get my wine on the market in the Netherlands?

Takes 11 minutes to read
After a temporary increase in the off-trade in recent years, more Dutch consumers are returning to buying wine in the on-trade. Improving economic…
Read study

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