What competition do I face on the Belgian wine market?

The Belgian wine market is mature and saturated, making it harder for new entrants to enter this market. If you offer a decent wine at a competitive price or focus your marketing strategy on the price/quality ratio of your wine, you are still able to persuade consumers to buy your wine. Supplying to private labels could be an alternative option for market entry as this segment is gaining share in the Belgium market, but less demanding in terms of quality and origin.