Through what channels can I get my wine on the Austrian market?

The Austrian wine trade is dominated by large retailers, consisting of supermarkets and discounters. Large retailers increasingly import bulk wine from developing country exporters to save costs. However, your best option to reach this channel is through an importer, mitigating your risks. In the longer term, opportunities can increasingly be found for low-volume suppliers, with specialist retailers investing in new clientele and online sales, and the on-trade climbing out of its economic crisis dip.