Export olive oil to Germany
Despite Germany’s low per capita consumption of olive oil relative to Mediterranean countries, it has a very important and growing market for high-quality olive oils. As German consumers are increasingly incorporating olive oil into their cooking habits, the focus on quality and traceability is providing opportunities for professional producers and exporters in developing countries. At present, developing countries play only a limited role in supplying olive oil directly to the German market, given that the oil is usually blended in other European countries. Successful market access would require crucial efforts to meet the market’s organoleptic profile and to ensure proper product placement and marketing.