Surfing tourism from France, Germany, Italy and the United Kingdom to Latin America
Surfing attracts young independent adventure travellers who enjoy the beach lifestyle and physical challenge. It is a small sub-sector of the adventure travel market with a growing appeal amongst backpackers, gap year travellers and families. Surfers enjoy undertaking related activities and within the adventure tour market there is scope to offer well-managed surfing tuition as part of a multi-active holiday. The UK and France offer the best opportunities in the European markets and digital marketing and active social media engagement are essential to reach this young, sociable audience.