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Surfing tourism from France, Germany, Italy and the United Kingdom to Latin America

Takes 26 minutes to read

Surfing attracts young independent adventure travellers who enjoy the beach lifestyle and physical challenge. It is a small sub-sector of the adventure travel market with a growing appeal amongst backpackers, gap year travellers and families. Surfers enjoy undertaking related activities and within the adventure tour market there is scope to offer well-managed surfing tuition as part of a multi-active holiday. The UK and France offer the best opportunities in the European markets and digital marketing and active social media engagement are essential to reach this young, sociable audience.