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What are the opportunities in the European adventure tourism market?

Adventure travel is one of the biggest tourism niches in the world today, and it is growing. European nationals represent a substantial group of adventure travellers, and they are keen to visit new landscapes and go on adventures in different parts of the world. Opportunities to create adventure experiences in developing countries are considerable, but local tour operators must be clear about the requirements for, and process of, launching travel experiences for the European market.

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The European market potential for adventure tourism

Takes 17 minutes to read

Europeans love adventure travel. Every year, Europeans make 100 million adventure trips in another country. Besides there being many adventure...

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Entering the European market for adventure tourism

Takes 35 minutes to read

Selling adventure tourism products on the European market is highly competitive. There are many thousands of tour operators, OTAs (Online Travel...

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