Exporting specialty tea to Europe
The Specialty tea industry has seen substantial growth in the last decade. The European market for whole-leaf (orthodox) loose teas and single estate teas is growing. The European market for Specialty tea is still relatively small compared to the United States market. Consumers are becoming more knowledgeable and interested in the kind of tea they drink and its origins. Secondly, the health and wellness trend remains an important driver: consumers are increasingly looking for pure and authentic products with a naturally distinctive taste. Along with these trends, a lifestyle trend can be observed: tea is becoming trendy and is on its way to becoming a daily drink.