Exporting tea to Poland

Poland has amongst the highest per capita tea-consumption rates in Europe. Although Polish consumers regard tea (particularly black tea) as a necessity, consumer preferences are changing. As mainstream black and green teas are losing market share, demand is increasing for new premium tea products (e.g. teas with distinctive fruit and herbal flavours and high-quality speciality teas). Poland is increasingly functioning as an export hub. The rapidly increasing export market for black tea could become another growth market for exporters.