What are the most promising European markets for exporters of orthodox Kenyan tea?
The main destination markets for orthodox tea differ per quality. High-quality teas are commonly destined for Japan, China, Germany and France, while mid-range is in high demand in the other West-European markets. The CIS countries, Middle East and Eastern Europe are common destinations for lower quality orthodox tea.
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What are the most promising European markets for exporters of orthodox Kenyan tea?