Exporting tea to Finland

Tea consumption in Finland is, in contrast to most European countries, not saturated, but growing. Specialty teas such as loose leaf teas, or single origin teas in particular are expected to increase in popularity. Sustainability labels are common as international tea brands mostly supply the Finnish tea consumers. This factsheet will provide you with the most important specifications of the Finnish market for tea products by looking at the four P’s of the marketing mix: product, price, promotion and place.