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Exporting certified tea to Europe

Takes about 18 minutes to read

The share of sustainable certified tea on the world market is increasing rapidly. In 2012, the International Institute for Sustainable Development (IISD) reported that 12% of globally produced tea was certified. In 2015, experts estimated this share at roughly 17%, predicting that it would grow even further. Mainstream international standards (especially Rainforest Alliance and, to a lesser extent, UTZ Certified), are dominant and generally demanded by the mass-market segment. Organic and Fairtrade certifications are found primarily in niche and out-of-home markets. Certification will soon become a prerequisite for entering the EU market.