What are the most promising European markets for dried mangoes from West Africa?
Dried mangoes are eaten in slices as a snack (whole or mixed) or are used in the food processing industry, mainly in breakfast cereals and in energy bars, which are most popular in the UK, the largest EU market. The awareness of dried mangoes as a snack is still very low in the other EU countries, which accounted for only 1% of all imported dried fruit. The future dried mango market will be driven by more availability throughout the year. Dried mangoes that are less sweet and have a stronger taste are expected to become more popular. This implies good opportunities for West African exporters.
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What are the most promising European markets for dried mangoes from West Africa?