What competition will I have to deal with on the European market for dried mangoes?
The EU market for dried mangoes still needs to be further developed, particularly for naturally dried mangoes that are soft with an attractive colour. Current supplies to the EU are dominated by Thailand, Philippines, and South Africa, all of whom are innovating in drying techniques. In order to become more competitive, West African countries should stress the better taste, lower price and collaborate more with South Africa e.g. by adopting more advanced drying techniques.
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What competition will I have to deal with on the European market for dried mangoes?