What competition will I have to deal with on the European cashew nuts market?
The European market for cashew nut kernels relies heavily on supplies from Vietnam and India. The cashew processing industries in these countries are developed and have gone through years of consolidation. For West African processors to compete, challenges at different levels need to be tackled. Not only do these challenges concern value chain improvements within West Africa, but they are also related to improvement in the reputation of West African processors in the eyes of European buyers.