Exporting valves and valve parts to Germany
Germany is the largest valve market and importer in Europe. The country is characterised by a relatively large number of domestic manufacturers. The water and sewerage industries and the oil, gas and refining industries together are estimated to account for 40% of the German valve market. Other major market segments in Germany include the chemical industry (10%–20%) and the power-generation industry (5%–15%). The best opportunities for exporters from developing countries are for parts subcontractors for German manufacturers. In some cases, exporters from developing countries could also supply finished valves to these manufacturers. Another good option for exporters from developing countries would be to target specialised distributors. In all cases, exporters from developing countries should focus on just a few specialised valves within their range of products. Finally, the pricing strategy should be very competitive.