Exporting moulds for plastics or rubber to Europe
Although production of plastic and rubber products in Europe is still far from the pre-crisis level, the demand for moulds for plastic or rubber has increased year-on-year since 2010. In spite of this market growth, end users of moulds increasingly focus on the costs of their moulds, forced by economic circumstances. It has caused severe price competition, with the result that low wage countries in Europe such as Poland and Romania, have come off best. The leading mould supplier to Europe, China, has also faced some challenges recently, but appears to be able to meet the requirement for more advanced moulds. Although such trends are challenging, mould makers from Developing Countries should not wait, but enter Europe before normality returns.