Exporting costume jewellery to the United Kingdom
UK consumers are increasingly buying lower-priced costume jewellery after the recent economic instability in Europe, which affected consumer confidence and lowered purchasing power. Costume jewellery is expected to remain a fast-growing and trend-setting jewellery segment and is therefore an attractive market for jewellery exporters from developing countries (DCs). The rapidly developing online retail channel in the UK offers better accessibility and an easier market entry for DC exporters than traditional channels. To compete with local costume jewellery producers, DC exporters should enter the country with a trendy and inspiring jewellery design and capitalise on lower production costs compared to Europe.