Exporting costume jewellery to Spain
Economy products are on the rise in Spain due to the challenging economic environment and low consumer purchasing power, dampened by the high unemployment rate. This has led to a shift in consumer preferences from silver and gold jewellery to costume jewellery and created opportunities for lower-priced costume jewellery makers. Exporters from developing countries (DCs) should enter Spain with a value-for-money proposition – low-priced jewellery with a distinctive design. The price is crucial for the Spanish consumer and it is a driving factor in retaining competitiveness on the market. Therefore, DC exporters should capitalise on their lower production costs compared to Europe, improve the efficiency of their resource use and reduce the cost of raw materials by switching to lower-priced alloys.