Exporting costume jewellery to France
The fragile economy in France and deteriorating consumer purchasing power resulted in fast-growing sales of low-priced costume jewellery. Jewellery exporters from developing countries (DCs) will benefit from the growing costume jewellery market by offering a well-priced product. To compete with the larger fine and bridge jewellery market, DC exporters should stand-out with a sound positioning. Focusing on a niche segment such as recycled jewellery can open doors on the French market. Efficient resource planning and the use of cheaper metals and alloys will help DC exporters keep the total production cost low.