Exporting bridge jewellery to the United Kingdom
The combination of the UK’s large market size, its recovered consumer confidence and its increasing purchasing power is currently driving the considerably sized segment for mid-range gold and silver jewellery, also known as bridge jewellery. This makes the UK bridge jewellery market an attractive segment for jewellery exporters from developing countries (DCs). The rapidly growing online retail channel offers the best market entry opportunities for DC exporters, being an easily accessible channel for newcomers. To compete with local bridge jewellery producers, DC exporters should show off their craftsmanship and the quality of their jewellery. It is recommended to enter the country with an inspiring jewellery design and a low price.