Exporting bridge jewellery to Spain
The recent economic slowdown in Spain has had a major effect on the willingness and ability of local consumers to spend on luxury items such as fine jewellery. This brings about an increased demand for bridge jewellery which costs less and is well worth the price. Given their edge in production costs, improved technologies and the skills of their goldsmiths and jewellery craftsmen, bridge jewellery exporters from developing countries (DCs) have a good chance of success in Spain. DC exporters should bear in mind that Spanish consumers are increasingly on the lookout for well-designed jewellery and are rather price sensitive.